Objectives of the third seminar of the service charter project
11-12 September 2006
A joint initiative of the OECD and the European
Union, principally financed by the EU
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Objectives, performance indicators and targets
FIRST OBJECTIVE
To finalise the charters
HOW WE MEASURE THE ACHIEVEMENT OF THIS
OBJECTIVE (PERFORMANCE INDICATOR)
Conformance of draft charters with agreed
criteria for good practice
OUR PERFORMANCE TARGET
80 percent of the second draft of charters
drawn up for the seminar should be fit for
purpose after the peer review.
100 percent of the charters should be fit for
purpose after the final quality check of the
trainers.
Objectives, performance indicators
and targets
SECOND OBJECTIVE
To prepare the launch of the charters
HOW WE MEASURE THE ACHIEVEMENT OF THIS
OBJECTIVE (PERFORMANCE INDICATOR)
Planned marketing strategy must be “fit for
purpose”.
OUR PERFORMANCE TARGET
100 percent of the marketing strategies
discussed during the seminar should be “fit for
purpose” (appropriate for the target group).
Objectives, performance indicators
and targets
THIRD OBJECTIVE
To enable you to set up an effective review and
monitoring system
HOW WE MEASURE THE ACHIEVEMENT OF THIS
OBJECTIVE (PERFORMANCE INDICATOR)
Planned marketing strategy must be “fit for
purpose”.
OUR PERFORMANCE TARGET
90 percent of the seminar participants should be
able to define challenging but realistic
performance targets to measure whether their
agency can deliver what it promises
Last but not least, have a look for
charters elsewhere
Example: Charter of the Independent Wine Maker
from Alsace, France
He respects his terroir.
He cultivates his vineyard.
He harvests grapes.
He vinifies his own vine.
He bottles his wine in his private cellar.
He sells his wine.
He perpetuates his tradition.
He is happy to welcome you to give you advice about
wine tasting and introduce you his production.
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